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Since the 2010
U.S. Census was tallied, the Latino population now
totals 16.3% of the nation’s inhabitants. The
Hispanic population increased 43% over the last ten
years, growing from 35.3 million to 50.5 million
(census.gov).
This became the fastest growing segment in the U.S.
population.
Hispanics constitute the country’s largest minority
group and our marketing and data programs
effectively reach out to these consumers via a
targeted approach utilizing Spanish surname filters
and lead scrubbing. We can apply these special
filters to any lead or data type you choose for
little to no cost.
What are the best states to target?
In terms of geographic distribution, the majority of
the Latino population remains in nine states with
significant, established Hispanic communities:
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Arizona |
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New
Mexico |
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California |
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New
Jersey |
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Colorado |
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New
York |
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Florida |
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Texas |
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Illinois |
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The
trend over the last decade, however, is one of
dispersion, with the percentage of Latinos living in
other states on the rise. This presents a great
opportunity to increase your market reach to clients
in your home state and/or surrounding areas.
Southeast states including Alabama, Arkansas,
Kentucky, Mississippi, North Carolina, Tennessee and
South Carolina registered some of the most
impressive growth in the Latino population. Maryland
and South Dakota also saw their Hispanic populations
double over the last decade.
What the 2010 U.S. Census taught us?
The census count of the U.S. Latino population was
slightly higher than anticipated. The 2010 Census
results for Hispanics yielded 955,000 more people
than the Census Bureau had estimated for this
segment of the population
(census.gov). |
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